B44 Group LLC
Fortinet Advocate Partner | Cybersecurity & Revenue Advisory

Fractional VP of Sales

Fractional VP of Sales for Technology and Cybersecurity Companies

You need senior sales leadership on your biggest deals now, not after a six-month executive search. B44 Group LLC provides fractional sales leadership: an experienced VP of Sales who owns your forecast, runs your deal reviews and closes named opportunities, at a fraction of the cost of a full-time hire.

We focus on capture strategy and deal closing. If you have qualified opportunities that are stalling, a forecast you can't trust, or a public-sector pursuit you don't know how to win, that's where a fractional VP of Sales earns the fee.

What a fractional sales leader does for you

  • Owns the forecast and runs MEDDPICC deal reviews on every opportunity that matters
  • Builds and executes capture plans on your named, high-value deals
  • Leads executive conversations and negotiations alongside your team
  • Designs compensation plans (OTE, accelerators, SPIFs) for early-stage sales teams
  • Manages partner co-sell, deal registration and RFP-driven public-sector pursuits

Track record

Larkin Bullard, founder of B44 Group LLC, has closed more than $150M in enterprise agreements across managed services, consulting and security software, selling for Oracle, Cisco, IBM, HP and CDW Government. Selected results:

  • $64M multi-year managed services agreement with Covad (Lucent)
  • $45M multi-year enterprise license agreement with MCI/WorldCom (Siebel)
  • $26M multi-year enterprise license agreement with Intel spanning IBM Security, analytics and cloud (IBM)
  • $4M Basic Order Agreement with the U.S. Census Bureau for integration consulting (Serena)

Ways to engage

  • Capture Audit: a fixed-scope, flat-fee review of your pipeline and top deals using MEDDPICC, with a written plan to win them
  • Deal Closing Sprint: hands-on leadership on specific named deals over a 60-day sprint
  • SLED/Federal Capture Kit: templates for Basic Order Agreements, teaming agreements and past-performance write-ups
  • Capture Strategy Workshop: a working session that trains your sellers to run capture plans
  • Embedded fractional VP of Sales: ongoing ownership of quota, forecast and team on a monthly retainer

For pricing, call (386) 286-9876 or email sales@b44group.com.

Fractional vs. full-time VP of Sales

A full-time VP of Sales costs a salary, bonus, equity and benefits, and typically takes months to recruit. A fractional sales executive starts within weeks, works a defined number of days per month, and can be scaled up or ended as your needs change. It's the right fit when your opportunities need senior attention but your revenue doesn't yet justify a full-time executive.

FAQ

What is a fractional VP of Sales? A senior sales executive who leads your sales function part-time, on a retainer or project basis, instead of as a full-time employee.

How is this different from a sales consultant? A consultant advises. A fractional sales leader owns outcomes: the forecast, the deal reviews and the close.

Can you work as a W2 interim executive? Yes. Engagements can be W2 interim or contracted through B44 Group LLC.

Book a 30-minute call · (386) 286-9876